CO2

JANUARY 2, 2011

These are: Customer Segments – An organization serves one or several customer segments. John Sullivan FORA.tv

Business Model 141

Business Model Executive Coaching Execution Blog 141

Harvard Business Review

JULY 25, 2013

In 2000, Chrysler''s then president, James Holden, traveled to India to study the market. Holden didn''t anticipate that the Indian automobile market would grow by over 500% over the next 10 years: India''s car sales shot up from 518,000 units in 2000 to 2.8 million in 2010, making it the world''s sixth largest car market.

Marketing 8

Marketing Market Segmentation Merchandising B2B 8

Harvard Business Review

APRIL 9, 2018

Entrants may target over-looked segments of the market with a product considered inferior by incumbent’s most-demanding customers and later move up-market as their product improves. Or, they may create markets where no market exists and turn non-consumers into consumers. This may happen in two ways.

Disruptive Innovation 12

Disruptive Innovation Innovation Business Model Human Capital 12

Harvard Business Review

MAY 24, 2012

A hybrid approach is exemplified by startup Frogtek, which develops software for local shopkeepers in emerging markets to more efficiently track their inventory, leading to better purchasing decisions and greater profits. In 2010 and 2011, almost 50% of the applicants to Echoing Green relied on hybrid models, versus 37% in 2006.

Entrepreneur 15

Entrepreneur Microfinance Market Segmentation Incubator 15

Harvard Business Review

DECEMBER 22, 2010

To do this, Goldman used its competencies in understanding markets, convening needed expertise and business networks. Goldman used its power to scale to get to market quickly, assembling a pipeline of services, investing in sophisticated measurement systems and developing a global core curriculum. Early results are encouraging.

Core Competence 15

Core Competence Market Segmentation Globalization Reputation 15

Harvard Business Review

SEPTEMBER 21, 2011

Smartphone sales in 2011 are estimated to reach 468 million units, a 57% increase over 2010. A brand also has to be aligned with the market profile of the consumer segment. Many companies forget to align customer service with the brand proposition for the targeted market segment.

Brand 12

Brand B2C Market Segmentation Travel 12

Harvard Business Review

MARCH 22, 2011

They worked on numerous initiatives in large, growing markets that were adjacent to or somewhat related to HP's existing business. But they only looked at opportunities in what were already billion dollar markets. They then researched and analyzed the markets, segmented them, and developed products.

Ries 11

Ries Agility Market Segmentation Christensen 11