2010 Leadership Market Segmentation Marketing 
CO2
JANUARY 2, 2011
These are: Customer Segments – An organization serves one or several customer segments. His book Just Ask Leadership - Why Great Managers Always Ask The Right Questions (McGraw Hill 2009).
Harvard Business Review
APRIL 22, 2011
If your company had just announced a 27% increase in revenues in this market, you'd probably be quite happy. And you'd think the market would be, too. Like many other companies that have a core product line, Google is struggling to find its next market. It moves power away from the people and towards titled leadership.
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