Remove 2010 Remove Development Remove Merchandising Remove Price
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Brilliant Boutique: 10 Keys To Lasting Small Business Success

Terry Starbucker

It wasn’t hard to like Sarah Young as soon as we walked into her downtown store back in 2010, when we first moved to Portland. They wanted a place where they could actually see the merchandise, and have a more edited and curated selection so it was easy for them to choose. You can do it without outside financing.

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Retail Revolution: We Ain't Seen Nothing Yet

Harvard Business Review

With six to eight boutiques opening every day, at prices 50 percent below retail, Mack says the goal is to make every day "Black Friday" — without selling out too fast given the 72-hour lifetime of each boutique. Like Bag Borrow or Steal (another rental player), RTR enables time-sharing of merchandise.

Retail 14
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Coping With Change in Emerging Markets

Harvard Business Review

million in 2010, making it the world''s sixth largest car market. Plastering Louis Vuitton''s LV or Gucci''s G all over their products was critical for those companies to earn premium prices. Markets change much faster in developing nations than they do in developed countries, as these examples show.

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Ethical Consumerism Isn’t Dead, It Just Needs Better Marketing

Harvard Business Review

Now that the general idea of combining ethics and shopping has become a mainstream concept, there is a developing a backlash against the idea that consumers might effect change through their purchasing habits. If low price is all a company offers, it is easy enough for the consumer to walk away when a lower price comes calling.

Ethics 8
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An Insider’s Account of the Yahoo-Alibaba Deal

Harvard Business Review

In May of 2005, Yahoo CEO Terry Semel, cofounder Jerry Yang, corporate development executive Toby Coppel, and I — I was then chief financial officer of the Silicon Valley internet company — went on what would turn out to be a fateful trip to China. A 2010 Harvard Business School case by Julie M.