Lessons from the Best Global Brands 2010: Building trust and.
Strategy Driven
NOVEMBER 1, 2010
StrategyDriven effective executives, efficient employees Home About The StrategyDriven Organization Our Company Our Contributors Karen K. While the rules may be shifting, the long-term sustainable advantage gained by building a strong brand – a brand that builds stability, trust, loyalty, and drives a premium price – remains consistent.
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