Lead on Purpose

DECEMBER 3, 2010

ARMY DRILL SERGEANT CREED “I will lead by example, never requiring a soldier to attempt any task that I would not do myself.&# To be a strong leader, you need to show an unshakeable work ethic. It’s a tough example to live up too, but by leading by example you show, rather than tell, what’s to be expected of them.

Management 150

Management Stage-Gate Ethics Marketing 150

Strategy Driven

NOVEMBER 1, 2010

Figure 1: The Interbrand Best 100 Global Brands 2010 A look at two brands’ performances from this year’s table offers insight into how brands can navigate today’s marketplace. Santander, which made its debut on this year’s list, is a best-case example of a brand that stayed true to its brand promise and saw it pay off.

Brand 61

Brand Globalization Banking Long-term 61

Harvard Business Review

JANUARY 12, 2015

Ethical consumerism is the broad label for companies providing products that appeal to people’s best selves (for example, fair trade coffee or a purchase that includes a donation to a charitable cause). This pessimistic stance stems primarily from the lower sales of ethical brands. We cannot shop our way to a better world.”

Ethics 8

Ethics Marketing Brand Morale 8

Harvard Business Review

MAY 31, 2012

The New York Times exposed the international retail giant's history of bribing Mexican government officials in order to dominate that market. Boards of Directors must express their commitment to a zero-tolerance policy toward corruption in the form of a formal Codes of Ethics or Conduct. Take Wal-Mart, for example.

Execution 11

Execution Retail Report Policies 11

Harvard Business Review

MAY 29, 2014

For example, we’re working to achieve water neutrality by 2020. Our micro distribution centers (MDCs) in Africa, many of which are run by women, help our beverages reach small shops and kiosks that can’t be served by more trucks and vans and create value for our business, our retail and restaurant customers, and the broader communities.

CEO 11

CEO Supply Chain Operations Brand 11

Harvard Business Review

NOVEMBER 23, 2010

12:53 PM Tuesday November 23, 2010 by Edward Hallowell | Comments () Email Tweet This Post to Facebook Share on LinkedIn Print If youre working — either from home or the office — over Thanksgiving, Im not sure whether to say, "Congratulations on your work ethic!" or "My condolences on your plight." All rights reserved.

Guidelines 13

Guidelines Telecommunications Emotional Intelligence Balanced Scorecard 13