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The Power of Focus Words

Kevin Eikenberry

We are in the process of forming a new team and want a strong team ethic and identity towards our key stakeholders. Take care, Barry Reply Cancel reply Leave a Comment Previous post: My Five Most Read Posts of 2010 Next post: What is the Price? Thanks for the inspiration – It was remarkable!!

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Ethical Consumerism Isn’t Dead, It Just Needs Better Marketing

Harvard Business Review

Ethical consumerism is the broad label for companies providing products that appeal to people’s best selves (for example, fair trade coffee or a purchase that includes a donation to a charitable cause). This pessimistic stance stems primarily from the lower sales of ethical brands. We cannot shop our way to a better world.”

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