Women on Business

JANUARY 14, 2011

An answer to this was anything but obvious, and I struggled to find one shortly after my friend Katie and I were laid off from what were supposed to be dream jobs with an online shoe retailer. This we believed to be particularly true in terms of the sorts of brands that we were going to be offering.

Fashion 124

Fashion Press Release Discount PR 124

Strategy Driven

NOVEMBER 1, 2010

While the rules may be shifting, the long-term sustainable advantage gained by building a strong brand – a brand that builds stability, trust, loyalty, and drives a premium price – remains consistent. subprime mortgages, instead doing business the old-fashioned way, with 80 percent of revenues derived from retail banking. Dickens Jr.

Brand 65

Brand Globalization Banking Long-term 65

Harvard Business Review

JANUARY 12, 2015

Ethical consumerism is the broad label for companies providing products that appeal to people’s best selves (for example, fair trade coffee or a purchase that includes a donation to a charitable cause). This pessimistic stance stems primarily from the lower sales of ethical brands. We cannot shop our way to a better world.”

Ethics 8

Ethics Marketing Brand Morale 8

Harvard Business Review

APRIL 26, 2012

And although the retail giant's green efforts have done a lot to showcase the company's commitment to sustainability, sometimes Walmart gives its critics some legitimate ammo, like the recent revelations and allegations of corruption in its Mexican operations. That judgment so far is pretty clear in this case.

Ethics 11

Ethics Short-term Marketing Operations 11