2010 Examples Govindarajan Marketing 
Harvard Business Review
NOVEMBER 14, 2011
In an age of awards overkill, it is tempting to see the ranking as just another example of hubris in the business world. In The Innovator's Dilemma , he looked at why companies struggle to deal with radical innovation in their markets. In 2010, the government of Malaysia launched the third wave of its National Blue Ocean Strategy.
Harvard Business Review
OCTOBER 16, 2012
But in emerging growth markets, new access to even existing technologies (e.g., Throughout the continent — and this is true throughout other emerging markets too — millions of people are glued to their cell phones. Kenya's M-Pesa , for example, allows customers to withdraw and deposit money via text message.
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