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3 Important Things I Learned About Social Media in 2010 :: Women.

Women on Business

This year of 2010 has been a revelation to me as to the ins and outs of Social Media. I take it as a marketing given that a business should be utilizing internet Social Media opportunities if – and this is a big IF – that business has a desire to be known farther afield than its own geographical neighborhood. Not really.

Media 198
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The Importance of Testing in an E-marketing Campaign

Women on Business

The same principles apply to e-marketing: before rolling out a campaign to a large audience, test it on a small one. How does their e-marketing supplement their traditional marketing? Create a Benchmark Traditional direct marketing always uses a control piece as the benchmark, generally with an A/B split test.

Marketing 162
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The Hard-Knock Valuation of Brand Equity Growth | In the CEO.

In the CEO Afterlife

by John • October 11, 2011 • Branding , Leadership , Marketing , Strategy • 0 Comments. Marketers, who work for the likes of P&G or Unilever, periodically check brand awareness and brand attributes to measure progress. So, why shouldn’t marketing investments in brand equity require the same accountability?

Brand 253
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But My Business Is Different… | N2Growth Blog

N2Growth Blog

All business (for profit or not) provide goods, services, or intellectual property/capital to a market (or markets) for some form of consideration. Let me give you a great example…It is not at all uncommon for an executive to tell me that his/her business doesn’t really have any competition. Our Freedom.

Blog 288
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Guest Post: The “General” Manager – Soldier Lessons for the.

Lead on Purpose

Whether you’re the platoon commander of an Army Infantry Patrol, or the Director of Human Resources, you’re still a leader. ARMY DRILL SERGEANT CREED “I will lead by example, never requiring a soldier to attempt any task that I would not do myself.&# The temperature is dropping quickly in the desert night.

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The Rainmaker 'Fab Five' Blog Picks of the Week

Sales Wolf Blog

SHRM - Society for Human Resource Managment Indispensible for the HR Professional!  Here are my picks for the week of October 4th - 10th, 2010.  Here are my picks for the week of October 4th - 10th, 2010. Department of Labor Employment Standards Administration (ESA) - U.S. License. .  Enjoy!

Blog 145
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Building Your Brand “Buddy The Elf” Style – Part 2 :: Women on.

Women on Business

Using “Buddy the Elf” as an example for the four steps to brand building, this week we’ll discuss steps three and four: developing brand identification and meaning, and developing relationships with customers. How endearing is your brand to your customers? What do you your customers believe and understand about your brand?

Brand 237