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Brand Exposure

N2Growth Blog

It is simply a more intelligent approach to consistently manage brand exposure than it is to let your brand run wild and then attempt to triage overexposure. Let me offer just a few examples to help connect the dots: Recording artists that release too many CDs over too short of a time period hurt their own appeal. Our Freedom.

Brand 325
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Featured Rascal: Mother Teresa

Chris Brady

        It was a courageous and wild decision, one that would throwher into hunger and doubt.         It was a courageous and wild decision, one that would throwher into hunger and doubt.   She was featured in booksand a documentary.

Open-book 115
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Cast the Net Wide – Make the Most of Your Promotional Time and.

Women on Business

But many businesswomen are so overwhelmed with running day-to-day operations, there is little or no time to do a good job at casting the net of promotional effort out—whether through community activities, donations, networking events, promotional campaigns, public relations initiatives, or advertising—it is NEVER enough!

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How General Mills Uses Food Technology to Make an Impact in Africa

Harvard Business Review

We've received support from bi-lateral and multi-lateral agencies, such as the World Food Program and USAID, which helps shape and guide PFS by sharing experiences, methodologies and resources through a public-private partnership formed in 2010. For example, Nyirefami, in Tanzania, is a company that mills flour.

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Top 10 Green Business Stories of 2011

Harvard Business Review

Ok, this one is cheating a bit, but on a fundamental level, the top themes in green business haven't actually changed too much ( see the 2010 list ). Here's the rest of my top 10 stories, with callouts for companies and examples that typify the trend. Malthus strikes back: Coca-Cola takes an $800 million hit on commodity costs.

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Why Google Fiber Is High-Speed Internet’s Most Successful Failure

Harvard Business Review

In 2010, Google rocked the $60 billion broadband industry by announcing plans to deploy fiber-based home internet service, offering connections up to a gigabit per second — 100 times faster than average speeds at the time. PM Images/Getty Images. Seen through that lens, Google Fiber succeeded wildly. And there is evidence that they are.

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Use Your Customers as Ethnographers

Harvard Business Review

At C Space, we’ve conducted more than 800 mobile journaling and ethnography projects on behalf of over 240 clients since 2010, and have seen the power of bringing consumer experience to life for our clients. Product and package designers can see how people open, store, and use their purchases “in the wild.”