Can We Finally Eradicate Bad Products?
Harvard Business Review
MARCH 3, 2011
An executive there took me on a walk around to see the wonders of this fancy LEED gold-certified tower. The Institute, which officially opened in January 2010, includes the Model Kitchen, the Testing Station for Household Devices, and what's called the "Domestic Science Laboratory." Today, consumers, not marketers, rule the roost.
13 
Let's personalize your content