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Be an Advocate for Yourself :: Women on Business

Women on Business

o Make sure your position has P&L responsibility. Your mentor might be able to help identify and facilitate this. Create visibility and credibility for yourself in the organization. o Take on high profile projects. Identify your value proposition. What do you bring to the table? o Build and leverage these relationships.

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How Big Data Brings Marketing and Finance Together

Harvard Business Review

Rajamannar involved finance early. To spearhead analytic efforts, he assigned a finance person – who was already embedded in marketing – to create an ROI evaluation framework and integrated her deeper into the marketing function. As an ingredient brand, Intel often struggled to link marketing to P&L impact.

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Warren Buffett's 2010 Shareholder Letter: What to Expect

Harvard Business Review

26, many thousands of people around the world will download Warren Buffett's 2010 shareholder letter. To help you see what is different in his 2010 letter — I offer a partial list of Buffett principles from last year's letter. In all but seven of these 45 years, Berkshire beat the S&P. This Saturday, Feb.

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