I Got My Strategy from Greenpeace
Harvard Business Review
MARCH 21, 2012
But there our story deviates from the norm because our turnaround wasn't based on cost control, financial leverage, or manufacturing efficiencies. Here's why: Going Cradle-to-Cradle helped put us ahead of the curve on perhaps the biggest environmental trend: recycling. We did that. 1] McKinsey & Co.,
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