Harvard Business Review

MARCH 18, 2013

We didn't want to burden the organization with fixed costs. Almost everything had to be free, and the few things we paid for had to be scalable so that the unit costs would eventually approach zero. Here are the three principles that guided our efforts: People make the world go round.and technology makes it go faster.

Budgeting 8

Budgeting Software Entrepreneur Fixed Costs 8

Harvard Business Review

JULY 27, 2017

This meant that the company was leaving out huge innovation potential — thousands of startups with billions of funding — that could help BMW innovate anything from core vehicle technology (batteries, sensors, artificial intelligence software) to manufacturing innovations (internet of things, cybersecurity, robotics).

Venture Capitalist 8

Venture Capitalist Meyer Innovation Fixed Costs 8

Harvard Business Review

AUGUST 31, 2018

Is digital technology a democratizing force, allowing smaller, newer companies to compete against giant ones? Despite those trends, our research suggests that technology can in fact provide an advantage to small and new firms. Pivothead is a firm with 25 employees producing wearable technologies to help the blind and visually impaired.

Technology 8

Technology Agility Fixed Costs Software 8

Harvard Business Review

JANUARY 5, 2017

Media companies are experiencing an extreme form of competition that comes with digital technologies: Everyone is a media company today. Because more people used PCs, and wrote software for them, they became the default choice for nearly everyone. The cost of covering a golf tournament doesn’t depend on whether Tiger Woods plays.

Media 9

Media Advertising Fixed Costs Content 9