2010 Focus Group Marketing Survey 
Tony Mayo
MARCH 10, 2010
Online, telephone, and in-person customer surveys work for many businesses. Steps to Organizing a Customer Listening Session Be explicit about the corporate goals the listening session is meant to support, e.g., growth, margin, line expansion, service offerings, locations, market positioning, etc. A focus group is not a survey.
Harvard Business Review
OCTOBER 10, 2011
A recent study by Aon Hewitt , for example, found that companies with high levels of engagement outperformed the stock market in 2010. These companies typically give their customers short, quick surveys. Apple surveys its employees every few months. Employee engagement and financial performance are connected.
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Harvard Business Review
DECEMBER 19, 2011
The CWLP survey found that 65% of educated Brazilian women view the public sector as very desirable to work for, head and shoulders above their counterparts in other BRIC markets. In fact, the CWLP survey shows that 80% of college-educated women aspire to a top job — more than in China and Russia and far outstripping their U.S.
Harvard Business Review
SEPTEMBER 7, 2011
million university graduates entered the job market in 2010 , up from one million in 1999. Especially telling: 57% of the Chinese women university graduates surveyed for our book Winning the War for Talent in Emerging Markets rated the public sector as an attractive job option. More than 6.4
Harvard Business Review
AUGUST 17, 2015
At C Space, we’ve conducted more than 800 mobile journaling and ethnography projects on behalf of over 240 clients since 2010, and have seen the power of bringing consumer experience to life for our clients. “But isn’t this atypical of the normal shopping experience,” the seasoned market researcher might object?
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