P&G Innovates on Razor-Thin Margins
Harvard Business Review
APRIL 16, 2012
The blade cartridges for its latest-and-greatest razor, the top-selling Fusion ProGlide , retail for around $4 each, leaving Gillette with what must be incredibly lucrative gross margins. To distribute the product, rather than forming strong relationships with a handful of powerful retailers as in the U.S.
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