The Timeless Strategic Value of Unrealistic Goals
Harvard Business Review
OCTOBER 22, 2012
Gary Hamel and C.K. Hamel and Prahalad have an entirely different point of view. But according to Prahalad and Hamel, firms should set unrealistic goals, not realistic goals. One result was my 2010 HBR blog (with Christian Sarkar) on The $300 House — a vision highly consistent with the theory of strategic intent.
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