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Know Your History, Purpose and Direction

CoachStation

If you have not had the opportunity to view or read any of Simon Sinek’s material regarding marketing and to ‘ Start with Why ‘, I highly recommend you spend a few minutes doing so. Sounds simple, but what Sinek found is that most companies do their marketing backwards. in 2010 and started full time work in the business in 2012.

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Four Winning Lessons from the Super Bowl

Harvard Business Review

The National Football League (NFL) championship game set a record for the most-watched TV program in history in 2010 , at 106.5 A virtue that will be tested this off season as the league and the players' union try to hammer out a new collective bargaining agreement.) million viewers. Yes, the Super Bowl is commercial.

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What to Do When Your Boss Says No

Harvard Business Review

” He told me he regularly said no — to more staff, to bigger marketing budgets, to additional equipment. Without a larger marketing budget, sales will drop. Without a hammer, we’re more likely to think of a shoe as a good tool to get a nail pounded into the wall. His answer blew me away. “Say no!”