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Know Your History, Purpose and Direction

CoachStation

If you have not had the opportunity to view or read any of Simon Sinek’s material regarding marketing and to ‘ Start with Why ‘, I highly recommend you spend a few minutes doing so. Sounds simple, but what Sinek found is that most companies do their marketing backwards. in 2010 and started full time work in the business in 2012.

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What to Do When Your Boss Says No

Harvard Business Review

” He told me he regularly said no — to more staff, to bigger marketing budgets, to additional equipment. It’s a sign that our projects aren’t valued and our careers are stalling out. Without a larger marketing budget, sales will drop. Most of us don’t like to be told no.