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How to Compete Like the World’s Most Innovative Leaders

Skip Prichard

He died virtually penniless in a hotel room in New York. Let us give you our definition of what it means to be a founder: Playing a central role in starting and managing an initiative that will have impact (preferably visible and large) on an organization or the broader world. ” Management Science 56.2 2010): 253-269. [6]

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Use Your Customers as Ethnographers

Harvard Business Review

At C Space, we’ve conducted more than 800 mobile journaling and ethnography projects on behalf of over 240 clients since 2010, and have seen the power of bringing consumer experience to life for our clients. Product and package designers can see how people open, store, and use their purchases “in the wild.”