Clout as Strategy and Why Companies Won't Admit It | In the CEO.
In the CEO Afterlife
AUGUST 29, 2011
billion in sales) provides huge economies of scale throughout the operation, especially in production, fixed overheads, distribution and marketing. It has not – 2010 profits for Exxon and Shell rose by 57 and 61% respectively. But to hear Kraft tell it, the company’s phenomenal growth is the result of their astute brand building.
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