In the CEO Afterlife

OCTOBER 11, 2011

Marketers, who work for the likes of P&G or Unilever, periodically check brand awareness and brand attributes to measure progress. For example, if 35% of folks thought Hogwash Detergent was “best at getting clothes white” in 2010, that number needs to go up in 2012 to prove an improvement in brand equity. Human Resources.

Brand 253

Brand CEO P&L Brand Management 253

Women on Business

DECEMBER 28, 2010

o Make sure your position has P&L responsibility. Your mentor might be able to help identify and facilitate this. Create visibility and credibility for yourself in the organization. o Take on high profile projects. Identify your value proposition. What do you bring to the table? o Build and leverage these relationships.

Press Release 239

Press Release PR Mentor Discount 239

Ask Atma

MAY 20, 2012

E.g. take a team of developers to tour an abattoir, take the human resource team to a museum exhibit on ancient Egypt, or take legal on an outing to a flower show. 2010), and even looking into the impact of facial features (DeBruine, Lisa, 2002). Knowledge Management: Classic and Contemporary Works. Cambridge: MIT Press.

Team 52

Team How To Knowledge Management Self-aware 52