On Undo's Undue Importance
Harvard Business Review
DECEMBER 20, 2010
Every few years the same piece of technology gets re-announced, and it's as important as ever. Its appearance marks a markets' phase transition from early adopters to mega-profits. Back in 1982 Norton Utilities launched its "Unerase" product. It's telling us that software as a service just blinked into being mainstream in 2010.
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