Harvard Business Review

DECEMBER 20, 2010

Its appearance marks a markets' phase transition from early adopters to mega-profits. Back in 1982 Norton Utilities launched its "Unerase" product. Undo matters, in other words, because its appearance almost always signals that a market has gone from fringe to mainstream, with profits set to follow. The feature?

Early Adopters 15

Early Adopters Norton Wilde Software 15

Harvard Business Review

JULY 18, 2014

Off the Bell Curve Pay Attention to Your “Extreme Consumers” Working Knowledge Marketers worry too much about the average consumer and don’t spend enough time thinking about “extreme” customers — those quasi-maniacs who passionately love or hate a brand. Norton of Harvard Business School. Avery and Michael I. And long lines ?

Norton 8

Norton Brand Sharpe Storytelling 8

Harvard Business Review

FEBRUARY 7, 2011

Is it possible that the Great Recession of 2008-2010 might have something to do with our coming of age as virtual creatures? Norton & Company, 2011). Psychotherapy for your e-tail therapy? It wasn't supposed to turn out that way. Dr. Aboujaoude is author of the new book Virtually You: The Dangerous Powers of the E-Personality (W.

Real Estate 15

Real Estate Norton Comparison Self-aware 15