2010 Innovation Kaplan Marketing 
Harvard Business Review
JULY 25, 2017
Blockbuster went bankrupt in 2010. A company has an innovative idea, which for a while provides competitive advantage. Later on, a new innovator comes along and pushes it aside. If regulators prevented industry leaders from buying up competitors, it would limit their market power and allow for more competition.
Harvard Business Review
SEPTEMBER 3, 2012
According to Méndez-García, one of the best models for making sense of a non-linear world is the S-curve , the model we have used to understand the diffusion of disruptive innovations, and which he and I speculate can be used to understand personal disruption — the necessary pivots in our own career paths. Saturation is reached at 90%+.
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