2010 Leadership Marketing ROI 
Women on Business
DECEMBER 17, 2010
This year of 2010 has been a revelation to me as to the ins and outs of Social Media. I take it as a marketing given that a business should be utilizing internet Social Media opportunities if – and this is a big IF – that business has a desire to be known farther afield than its own geographical neighborhood. Not really.
Women on Business
JANUARY 17, 2011
The same principles apply to e-marketing: before rolling out a campaign to a large audience, test it on a small one. How does their e-marketing supplement their traditional marketing? Create a Benchmark Traditional direct marketing always uses a control piece as the benchmark, generally with an A/B split test.
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Lead on Purpose
NOVEMBER 6, 2010
Perhaps the most common measurement of business success is ROI — return on investment. According to Spaulding, ROR comes in many forms and should be as important to individuals and organizations as profits, revenues and ROI — because with out generating ROR, the ROI won’t matter.
Sales Wolf Blog
JANUARY 10, 2011
Last week I paused for a moment to look back at the year that was 2010. Today I would like to shift gears and take a look ahead at what the HR, talent management, and leadership development blogging community sees in store for us in 2011. Last week I paused for a moment to look back at the year that was 2010.
Sales Wolf Blog
OCTOBER 11, 2010
Here are my picks for the week of October 4th - 10th, 2010. Here are my picks for the week of October 4th - 10th, 2010. Here are my picks for the week of October 4th - 10th, 2010. Enjoy! Enjoy! Gary offers up six tips for making the right hiring decisions in your small business.
Strategy Driven
DECEMBER 19, 2010
This paper focuses on six myths that surround direct marketing best practices and discusses how you can use specific analytical techniques and tools to beat these myths, increase response rates and boost ROI. Click here for more information on Explode 6 Direct Marketing Myths. Publications are entirely FREE to those who qualify.
Sales Wolf Blog
JULY 6, 2010
Copyright 2007-2010 - Chris Young Twitter Updates follow me on Twitter « Possibility Maximizer: TLNT | Main | Possibility Maximizer: Fast Companys 30 Second MBA » July 06, 2010 The Rainmaker Fab Five Blog Picks of the Week Happy Tuesday and welcome back! I hope you had a fabulous Independence Day weekend! .
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