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3 Important Things I Learned About Social Media in 2010 :: Women.

Women on Business

This year of 2010 has been a revelation to me as to the ins and outs of Social Media. I take it as a marketing given that a business should be utilizing internet Social Media opportunities if – and this is a big IF – that business has a desire to be known farther afield than its own geographical neighborhood. Not really.

Media 198
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The Importance of Testing in an E-marketing Campaign

Women on Business

The same principles apply to e-marketing: before rolling out a campaign to a large audience, test it on a small one. How does their e-marketing supplement their traditional marketing? Create a Benchmark Traditional direct marketing always uses a control piece as the benchmark, generally with an A/B split test.

Marketing 162
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44 Content Marketing Agencies Defined by 65 Marketers

Miles Anthony Smith

65 Content Marketers List the 44 Content Marketing Agencies Crushing It (Plus 70 Tips & 78 Myths Dispelled) ​Digital marketing is becoming harder to ignore as we now live in a world of internet ubiquity. Click "READ MORE" to see the 44 content marketing agencies and 70 related tips from the experts!

Marketing 105
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Book Review: It's Not Just Who You Know

Lead on Purpose

Perhaps the most common measurement of business success is ROI — return on investment. According to Spaulding, ROR comes in many forms and should be as important to individuals and organizations as profits, revenues and ROI — because with out generating ROR, the ROI won’t matter.

Review 157
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The Rainmaker 'Fab Five' Blog Picks of the Week - A Look Ahead at 2011

Sales Wolf Blog

 Last week I paused for a moment to look back at the year that was 2010.  Last week I paused for a moment to look back at the year that was 2010.  Last week I paused for a moment to look back at the year that was 2010.  Enjoy!  Enjoy!  Enjoy!

Blog 200
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Complimentary Resource – Explode 6 Direct Marketing Myths.

Strategy Driven

This paper focuses on six myths that surround direct marketing best practices and discusses how you can use specific analytical techniques and tools to beat these myths, increase response rates and boost ROI. Click here for more information on Explode 6 Direct Marketing Myths. Publications are entirely FREE to those who qualify.

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The Rainmaker 'Fab Five' Blog Picks of the Week

Sales Wolf Blog

 Here are my picks for the week of October 4th - 10th, 2010.  Here are my picks for the week of October 4th - 10th, 2010.  Here are my picks for the week of October 4th - 10th, 2010.  Here are my picks for the week of October 4th - 10th, 2010.  Enjoy!  Enjoy!  Enjoy! .

Blog 145