In the CEO Afterlife

AUGUST 29, 2011

There are all sorts of strategies in today’s business – at the top is corporate strategy, followed by a slew of functional and sub-functional strategies ranging from marketing to waste management. Frankly, strategy is overused and misused; the word is tossed around corporate boardrooms with reckless abandon.

Strategy 131

Strategy CEO Company Competitive Advantage 131

Strategy Driven

NOVEMBER 29, 2010

If you’re using the same old marketing strategies today because they brought in business in years past, you’re in danger of being pummeled by your competition. shipping and processing charge, they were able to appeal to their target market: cost-conscious small businesses. In the first quarter of 2010 alone, they acquired 1.4

Wilde 62

Wilde Tactics Advertising Brand 62

N2Growth Blog

SEPTEMBER 14, 2010

Rebel Brown : I’ve been a consultant for over 20 years now, focused on helping international clients in areas of business and market strategy, positioning and market launches. Copyright/Legal Privacy Resources Sitemap N2Growth Blog © Copyright 2010 N2Growth. mikemyatt: The rigidity of a closed mind is the first s.

Open-book 272

Open-book Greenleaf Blog Marketing 272

Harvard Business Review

NOVEMBER 21, 2011

Gas prices have risen 90% from 2008 to 2010, leaving consumers with $160 billion less spending money per year. Many retailers are responding with across-the-board price promotion strategies. The Cambridge Group conducted a Pricing Power Study across 124 everyday consumable categories using Nielsen data from 2008 to 2010.

Retail 15

Retail P&L Merchandising Hedge 15

Harvard Business Review

JUNE 10, 2015

Managers, he argued, take a rational approach and seek order and control. Managers provide the continuity needed to execute efficiently and leaders drive the kinetic energy needed to respond dynamically to the needs of the marketplace. Lafley, are both great managers and great leaders. Every organization needs both.

IT Strategy 8

IT Strategy Strategy Operations Resistance 8

In the CEO Afterlife

APRIL 26, 2012

Toward the end of 2010, the new CEO, Bob Dudley, promised “to move the company forward and rebuild confidence after the terrible events.” A key component of his image-building strategy was a commitment to provide regular progress updates to the public along the way. Suffice to say that public suspicion does not favor voluntary action.

Press Release 131

Press Release Reputation Tourism Advertising 131

Rapid BI

OCTOBER 7, 2012

Social media marketing – tips for success in 2010. Read my 9 top tips for social media marketing below. As entrepreneurs and smaller businesses marketing is a vital yet difficult concept for many of us. Wishing all my readers a wonderful and successful 2010 and beyond. Do we reap what we sow?

Marketing 41

Marketing Media Entrepreneur Long-term 41

Strategy Driven

DECEMBER 15, 2010

Every performance management paradigm, every mission statement, could point to a different definition of success – and therefore to a different way to “optimally” allocate resources. Best practices for resource optimization are tied to performance management by answering questions such as: “Were recommended decisions put into action?”

Resources 50

Resources Process Constraint Objective 50

Miles Anthony Smith

NOVEMBER 7, 2019

They are on top of the latest trends in SEO, SEM and copywriting strategies. They somehow manage to engage with their audience consistently by constantly putting out articles, infographics, or anything of value, not just in content marketing but also in sales. This article by Mike McManus of Marketing Labs is one solid example.

Marketing 105

Marketing Content Audience Brand 105

Harvard Business Review

OCTOBER 4, 2012

With the current sub-par availability of resources and infrastructure for a community that has grown 43% between 2000 and 2010 , there is great cause for concern. Unfortunately, this total market strategy approach completely ignores the the rapidly-escalating economic impact of Hispanics, whose purchasing power is estimated to reach $1.5

Policies 15

Policies Short-term Diversity Education 15

Harvard Business Review

OCTOBER 4, 2012

With the current sub-par availability of resources and infrastructure for a community that has grown 43% between 2000 and 2010 , there is great cause for concern. Unfortunately, this total market strategy approach completely ignores the the rapidly-escalating economic impact of Hispanics, whose purchasing power is estimated to reach $1.5

Policies 8

Policies Short-term Diversity Education 8