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People Do Business With You…But Why?

Women on Business

According to author and thought leader Simon Sinek, people buy the “why.” It is not because they had some unique access to talented people, advertising, consultants or the media. Red Zone Marketing’s “Why”: We focus our efforts on finding simple, common sense and inexpensive alternatives to creating growth in a business.

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Top Quotes from the Art of Management 2010 | RoundtableTalk

Roundtable Talk

Headlined by Malcolm Gladwell (Outliers, Tipping Point) and joined by Simon Sinek (Start with Why?) – who stole the show, Mitch Joel (Six Pixels of Separation), Nilofer Merchant (Rubicon Consulting), and Michael Eisner (former CEO of Disney), the day showcased some amazing ideas, great presenters and inspiration to spare. Happy leading!

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Six of My Favorite Books of the Year

Kevin Eikenberry

Consulting Speaking Training Products KevinEikenberry.com About Blog Home Blogs I Like Leadership Learning Subscribe Six of My Favorite Books of the Year by Kevin Eikenberry on December 27, 2010 in Leadership , Learning , Reading As long time newsletter readers know I read a lot. Start with Why by Simon Sinek. to their pocketbook!

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Know Your History, Purpose and Direction

CoachStation

If you have not had the opportunity to view or read any of Simon Sinek’s material regarding marketing and to ‘ Start with Why ‘, I highly recommend you spend a few minutes doing so. Sounds simple, but what Sinek found is that most companies do their marketing backwards. in 2010 and started full time work in the business in 2012.

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The politics of leadership with Sarah Thomson, CEO of the Women’s Post Media

Roundtable Talk

Yesterday, we had one of our View from the C-Suite forums with Sarah Thomson , CEO of The Women’s Post Media and former mayoral candidate in the City of Toronto. with our three intrepid panelists – Simon Jennings (Olive Media), Anne-Marie Renaud (Pepsico Foods Canada) and Jerome Dwight (BNY Trust Company of Canada).

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India's Decade of Collaboration

Harvard Business Review

President Pratibha Patil has even declared 2010-2020 as India's " Decade of Innovation." For instance, in October 2010, Biocon struck a $350-million marketing alliance with Pfizer, the world's largest drug maker, to commercialize four of Biocon's insulin biosimilar products in non-overlapping markets globally. Financiers.

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Indian Tales of Inclusive Business Models

Harvard Business Review

At the 2010 India Economic Summit organized by the World Economic Forum in New Delhi we facilitated a workshop entitled "Innovating More with Less for More" where C-level execs shared best practices which their companies have adopted to enable inclusive growth in India. Dr. Simone Ahuja is the CEO and founder of Blood Orange Media.