In the CEO Afterlife

OCTOBER 11, 2011

by John • October 11, 2011 • Branding , Leadership , Marketing , Strategy • 0 Comments. Marketers, who work for the likes of P&G or Unilever, periodically check brand awareness and brand attributes to measure progress. So, why shouldn’t marketing investments in brand equity require the same accountability?

Brand 253

Brand CEO P&L Brand Management 253

Women on Business

DECEMBER 28, 2010

o Make sure your position has P&L responsibility. Your mentor might be able to help identify and facilitate this. Create visibility and credibility for yourself in the organization. o Take on high profile projects. Identify your value proposition. What do you bring to the table? o Build and leverage these relationships.

Press Release 239

Press Release PR Mentor Discount 239

LDRLB

AUGUST 15, 2011

For employers, the authors suggest three important implications (p. High pay is potentially satisfying to the extent that an individual worker looks at her/his colleagues that are paid at or above market levels and perceives a significant difference. The relationship between pay and job satisfaction: A meta-analysis of the literature.

P&L 125

P&L Organizational Behavior Sample Policies 125

Harvard Business Review

JULY 17, 2014

When Raja Rajamannar became CMO of MasterCard Worldwide in 2013, he moved quickly to transform how the credit card giant measures marketing. But the real power and full potential of data was not being fully realized by marketing. As an ingredient brand, Intel often struggled to link marketing to P&L impact.

Finance 13

Finance Marketing P&L ROI 13

Harvard Business Review

FEBRUARY 24, 2011

26, many thousands of people around the world will download Warren Buffett's 2010 shareholder letter. To help you see what is different in his 2010 letter — I offer a partial list of Buffett principles from last year's letter. In all but seven of these 45 years, Berkshire beat the S&P. This Saturday, Feb.

Letter 14

Letter P&L Net Present Value Insurance 14

Harvard Business Review

NOVEMBER 21, 2011

Gas prices have risen 90% from 2008 to 2010, leaving consumers with $160 billion less spending money per year. The Cambridge Group conducted a Pricing Power Study across 124 everyday consumable categories using Nielsen data from 2008 to 2010. Between 2008 and 2010, prices of these products grew 17%, while sales grew by 14%.

Retail 14

Retail P&L Merchandising Hedge 14

Harvard Business Review

OCTOBER 15, 2013

People and Organization : In late 2010, GE CEO Jeff Immelt decided to give country managers P&L responsibility for all of GE in their countries and have them report to vice chairman John Rice, who would be stationed in Hong Kong. It was the first time a vice chair would be based in an emerging market.

P&L 8

P&L Fixed Assets Charan Delegation 8