Remove 2010 Remove Marketing Remove P&L Remove Retail
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How Retailers Can Appeal to Lower-Income Shoppers

Harvard Business Review

This blog post is part of the HBR Online Forum The Future of Retail. Retailers face several challenges as they enter the 2011 holiday season. Gas prices have risen 90% from 2008 to 2010, leaving consumers with $160 billion less spending money per year. Unemployment remains high. cost per meal) or at an individual unit level.

Retail 14
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How Big Data Brings Marketing and Finance Together

Harvard Business Review

When Raja Rajamannar became CMO of MasterCard Worldwide in 2013, he moved quickly to transform how the credit card giant measures marketing. But the real power and full potential of data was not being fully realized by marketing. As an ingredient brand, Intel often struggled to link marketing to P&L impact.

Finance 13
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Top 10 Green Business Stories of 2011

Harvard Business Review

Ok, this one is cheating a bit, but on a fundamental level, the top themes in green business haven't actually changed too much ( see the 2010 list ). Markets have a remarkable way of sorting the wheat from the chaff. While the overall carbon emissions news is not good , the renewable energy market is growing very fast.