2010 Marketing Planning Word of Mouth Marketing 
Harvard Business Review
AUGUST 5, 2011
And — proving the supremacy of word-of-mouth marketing — while I could resist my lone friend two years before, I couldn't turn down a classroom of 25 pleading college students. One 2010 study showed Americans spend dramatically more time than the Swiss — two extra hours per day — on social media sites).
Harvard Business Review
SEPTEMBER 25, 2013
The first comes from a team of young entrepreneurs hoping to bring word-of-mouth marketing to China. While that may seem counterintuitive, our experience in the trenches of innovation teaches us to look beyond a plan’s superficial elements to assess the team and how they created the plan.
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