Businesses Serving the Poor Need to Get Over Their Unease About Profit
Harvard Business Review
JUNE 13, 2012
Prahalad and his colleagues more than a decade ago in a series of articles and books, and it has stuck in the minds of businesspeople, policy makers, and nonprofits despite results that can only be described as dismal. Prahalad's brilliance and persuasiveness certainly had something to do with it. It's practically the law of the land.
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