Lead on Purpose

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Speak the language

Lead on Purpose

The sales team wants to know how the software will benefit their current customers and how they message it to new customers. The developers want specifics on how to develop every aspect of the new software application. Prior to heading to South America I spent two months in intensive language training.

Taylorism 154
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Interview with the Cranky Product Manager

Lead on Purpose

For those of you not familiar with the Cranky PM, she is “a fictional product management professional at a fictional enterprise software vendor named DysfunctoSoft.&# She blogs about what she calls “fictional stories&# of product management and product marketing professionals.

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How do you reduce the customer churn rate?

Lead on Purpose

SaaS (software as a service) sales teams often focus on bringing in new clients; however, they often miss the key fact that existing clients pay more dividends in the long run. A 2010 Harvard Business School case study explored churn rate in depth and identified the clients that businesses should seek to retain.

Ryan 154
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Understand your role

Lead on Purpose

5 Responses Software Product Management » Blog Archive » ????????? ???? ???? , Reply Karr , on January 13, 2010 at 5:45 am said: ??? ?? ????? ????? ?????? ???????? ?????? ????? ? ???? ???????? ????? ????? ???? ?????????? on July 25, 2009 at 10:33 am said: [.] Michael Reply ????? ???????? ,

Rogers 118
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From idea to strategy

Lead on Purpose

Autodesk’s software and applications became must-have tools for designers and manufacturers alike, thanks to Bartz’s insistence that the company methodically roll out new features based on customer feedback.

Strategy 100