Tanveer Naseer

MARCH 18, 2011

Here’s a compliation of some of the articles/tweets I shared on Twitter this week: Leaders, Are You Developing Your Employee’s Super Powers? RT @ smaxbrown : Author Jennifer @ Aaker of The Dragonfly Effect reveals how to get results by harnessing power of SM [link] #. Twitter Weekly Highlights for 2011-01-21. Thanks Lisa!

Decisionmaking 112

Decisionmaking Aaker Gordon Review 112

First Friday Book Synopsis

JULY 6, 2011

Aaker Jossey-Bass/John Wiley & Sons (2011) If your “brand” isn’t relevant, neither are you or your company Those who have read any of David Aaker’s previous books already know that he presents information, insights, and counsel that are anchored in specific real-world circumstances within a broad and deep [.].

Aaker 80

Aaker Brand Books Review 80

Strategy Driven

SEPTEMBER 27, 2013

Many companies talk about the need to establish strong ‘relationships’ with their customers. Some compile complex Customer Relationship Management algorithms to develop and maintain these relationships. They seemingly cross their fingers hoping that what brought customers to their company will cause them to be loyal.

Aaker 64

Aaker Short-term Marketing Benchmarking 64