Tanveer Naseer

MARCH 18, 2011

Want respect as a manager? RT @ smaxbrown : Author Jennifer @ Aaker of The Dragonfly Effect reveals how to get results by harnessing power of SM [link] #. RT @ JesseLynStoner : Why It’s Time to Rethink Your Company Brand’s Message – [link] by @ TanveerNaseer #. Twitter Weekly Highlights for 2011-01-21.

Decisionmaking 112

Decisionmaking Aaker Gordon Review 112

Strategy Driven

APRIL 8, 2011

Brand Relevance : Making Competitors Irrelevant by David Aaker. Not only are these brands phenomenally successful – they are examples of product categories where competitors are nearly irrelevant, says branding guru David Aaker. Defining and Managing the Category or Subcategory. Whole Foods Market. About the Author.

Brand 56

Brand Aaker Six Sigma Short-term 56

Strategy Driven

SEPTEMBER 27, 2013

Many companies talk about the need to establish strong ‘relationships’ with their customers. Some compile complex Customer Relationship Management algorithms to develop and maintain these relationships. They seemingly cross their fingers hoping that what brought customers to their company will cause them to be loyal.

Aaker 64

Aaker Short-term Marketing Benchmarking 64