2011 Aaker Cost Marketing Strategy 
Strategy Driven
APRIL 8, 2011
Brand Relevance : Making Competitors Irrelevant by David Aaker. Whole Foods Market. Not only are these brands phenomenally successful – they are examples of product categories where competitors are nearly irrelevant, says branding guru David Aaker. Copyright 2007-2011 by StrategyDriven, Inc. About the Author.
Strategy Driven
SEPTEMBER 27, 2013
Indeed, if a department attracts new customers, it wins the lion’s share of the marketing budget, but it is well documented that it costs some companies five to ten times more to attract new customers than to retain an existing one. ’ What is too often lost is the nuance – human. The Powerful Role of Trust.
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