2011, Aaker and Cost - Leadership Digital

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2011

Aaker

Cost

Forget Brand Preference – Win the Brand Relevance War

Strategy Driven

APRIL 8, 2011

Brand Relevance : Making Competitors Irrelevant by David Aaker. Not only are these brands phenomenally successful – they are examples of product categories where competitors are nearly irrelevant, says branding guru David Aaker. Copyright 2007-2011 by StrategyDriven, Inc. Whole Foods Market. About the Author.

Brand

Brand Aaker Six Sigma Short-term

Personal Needs vs. Customer Relationships

Strategy Driven

SEPTEMBER 27, 2013

Indeed, if a department attracts new customers, it wins the lion’s share of the marketing budget, but it is well documented that it costs some companies five to ten times more to attract new customers than to retain an existing one. Complimentary Resource – 2011 Trends Report: Customer Relationship Management.

Aaker

Aaker Short-term Marketing Benchmarking

Forget Brand Preference – Win the Brand Relevance War

Personal Needs vs. Customer Relationships

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