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The Ultimate Leadership Tip (From a Trend Too Compelling to Ignore)

Terry Starbucker

DECEMBER 1, 2013

Aaker , entitled “ Millennial Searchers “ This was the key passage that caught my attention (my bolding for emphasis): Millennials appear to be more interested in living lives defined by meaning than by what some would call happiness. They report being less focused on financial success than they are on making a difference.

Trends 375
Trends Aaker Tips Leadership 375
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Personal Needs vs. Customer Relationships

Strategy Driven

SEPTEMBER 27, 2013

The routine marketing logic follows a self-sustaining strategy: measure category and purchasing behaviors, shoot a creative mix of emotionally salient messages and rational pleas at the targets, place all bets on marketing science, and presume the targets can’t help but consume. The Powerful Role of Trust. The Sincere Company.

Aaker 63
Aaker Short-term Marketing Benchmarking 63
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