Terry Starbucker

DECEMBER 1, 2013

Aaker , entitled “ Millennial Searchers “ This was the key passage that caught my attention (my bolding for emphasis): Millennials appear to be more interested in living lives defined by meaning than by what some would call happiness.

Trends 375

Trends Aaker Tips Leadership 375

Lead Change Blog

DECEMBER 7, 2017

Emotional Intelligence author and expert, Daniel Goleman,(EQ author/expert), states “Research on humor at work reveals that a well-timed joke or playful laughter can stimulate creativity, open lines of communication, enhance a sense of connection and trust, and, of course make work more fun”.

Aaker 251

Aaker Bond Goleman Emotional Intelligence 251

Strategy Driven

SEPTEMBER 27, 2013

The routine marketing logic follows a self-sustaining strategy: measure category and purchasing behaviors, shoot a creative mix of emotionally salient messages and rational pleas at the targets, place all bets on marketing science, and presume the targets can’t help but consume. The Powerful Role of Trust. The Sincere Company.

Aaker 78

Aaker Short-term Marketing Benchmarking 78

Harvard Business Review

MAY 20, 2011

Others can associate with a common interest such breast cancer research (Avon), creativity (Sharpie), or outdoor hiking (Columbia). David Aaker is the Vice-Chairman of Prophet and the author of Brand Relevance: Making Competitors Irrelevant and the davidaaker.com blog on branding. Self-expressive benefits.

Aaker 15

Aaker Henderson Brand Competitive Advantage 15