Personal Needs vs. Customer Relationships
Strategy Driven
SEPTEMBER 27, 2013
People are commonly referred to as ‘buyers,’ ‘shoppers,’ ‘payers,’ ‘non-responders,’ ‘early adopters,’ and ‘eyeballs.’ As it turns out, positive consumer satisfaction surveys are neither a predictor of repurchase nor an indicator of whether emotional needs are met.
71 
Let's personalize your content