2011, Aaker, Marketing and Positioning

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2011

Aaker

Marketing

Positioning

Harvard Business Review on Reinventing Your Marketing: A book review by Bob Morris

First Friday Book Synopsis

OCTOBER 3, 2011

Harvard Business Review on Reinventing Your Marketing Various Contributors Harvard Business Review Press (2011) How to use innovative thinking to improve how you create or increase demand for what you offer Those who aspire to maximize the impact of their marketing initiatives will find the material in this HBR book invaluable.

Review

Review Marketing Books Innovation

Personal Needs vs. Customer Relationships

Strategy Driven

SEPTEMBER 27, 2013

Indeed, if a department attracts new customers, it wins the lion’s share of the marketing budget, but it is well documented that it costs some companies five to ten times more to attract new customers than to retain an existing one. The Powerful Role of Trust. Customer relationships, like interpersonal relationships, are built on trust.

Aaker

Aaker Short-term Marketing Benchmarking

Leadership Digital

Harvard Business Review on Reinventing Your Marketing: A book review by Bob Morris

Personal Needs vs. Customer Relationships

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