N2Growth Blog

APRIL 9, 2010

Think about the marketing and advertising campaigns that get your attention, the clothes you wear, the house you live in, the cars you drive, the cell phone you carry, or any number of other decisions you make and you’ll find that design plays a key role in your decisioning…Design Matters!

Brand 267

Brand Blog Reputation Parcell 267

Women on Business

NOVEMBER 22, 2010

The choice to stay in a very black and white world of facts and figures is important for keeping the trust of all team members—and is particularly relevant when you’re operating at one remove. Can you give me data about what’s been going on?” He said/she said is excruciating anytime.

Press Release 207

Press Release Discount Video PR 207

Women on Business

JANUARY 24, 2011

Like with advertising, fifty-percent of promotional efforts work. But the advertiser or the promoter can’t know in advance which fifty-percent! Expectations for advertising returns are on the other end of the scale: to achieve a.5% Some of the efforts cast out into the marketplace stir up action. 5% response is success!

Press Release 100

Press Release Discount Sharpe Advertising 100

Strategy Driven

MARCH 21, 2011

The modern corporation that has evolved as a result consists of many specialized functional departments, such as sales, engineering, marketing, manufacturing, operations, and finance. Getting a 50,000-foot picture of our operations illustrates outdated, cumbersome, inefficient processes. All rights reserved.

Hammer 50

Hammer Chief Executive Officer Metrics Process 50

Harvard Business Review

AUGUST 17, 2012

At the end of 2011, there were one billion smartphone subscriptions activated worldwide (out of a total of more than six billion phone subscriptions), and the market was growing at 37% annually. Google's big stack of chips will finance good hands and big bets. In this case, Google is wagering $12.5

Finance 14

Finance Marketing Technology Advertising 14

Chris Brady

FEBRUARY 8, 2010

  Perhaps there is a third interpretation, one that would indicate that the advertising gurus over at Audi are geniuses because they managed to inflame a controversial subject to the point where a blogger would waste some of his precious time writing to his 3 loyal readers about a commercial!

Politics 77

Politics Blog Travel Letter 77

Strategy Driven

MARCH 2, 2012

Marketers might contend that the latest advertising campaign is equivalent to re-engineering the client company (though the two concepts are light years apart). Their work is off-the-shelf, conforms to an established mode of operation, contains original thought and draws precedents from experience. (17 17 percent). All rights reserved.

Consultative 59

Consultative Short-term Budgeting Strategic Planning 59

Harvard Business Review

NOVEMBER 20, 2013

Also, while China’s outward-bound foreign direct investment (FDI) has grown from an annual average of below $3 billion before 2005 to more than $60 billion in 2010 and 2011, only one third of Chinese companies have seen international revenue meet expectations, according to Accenture. Rebrand from the inside out.

Brand 8

Brand Globalization Company Development 8

Harvard Business Review

OCTOBER 2, 2012

When he saw TripAdvisor.com start to pick up traffic, he decided to pursue an online advertising based business model with banner ads. Advertisers are brought to the site and driven mainly through self-service channels, so there is no need for a large sales force or account management team.

EBITDA 8

EBITDA Engineering Travel Business Model 8

N2Growth Blog

SEPTEMBER 24, 2010

In today’s world of advertising and marketing gluttony, the consumer is exhausted. I think not, and I’ll explain why. Even though I have seen this phrase quoted by some very bright people whom I respect, it just doesn’t resonate with me. However, Cultural marketing simply makes sense.

Blog 366

Blog Strategy Brand Bottom-up 366