In the CEO Afterlife

AUGUST 29, 2011

by John • August 29, 2011 • Human Resources , Leadership , Strategy • 2 Comments. billion in sales) provides huge economies of scale throughout the operation, especially in production, fixed overheads, distribution and marketing. October 8, 2011 at 5:19 am. October 15, 2011 at 8:39 am. December 2011.

Strategy 131

Strategy CEO Company Competitive Advantage 131

N2Growth Blog

AUGUST 9, 2010

Great businesses are in constant search of improvement, innovation, change, disruption, knowledge and other strategic leverage points that lead to a competitive advantage or operational enhancement. Well actually, no it’s not. Don’t fall into the rut of allowing your business to be trapped in a perpetual state of static thinking.

Blog 305

Blog Brand Depreciation CEO 305

N2Growth Blog

APRIL 20, 2010

If you don’t have a big advertising budget, and even if you do, social media provides a significant opportunity to engage in meaningful conversations and interactions with your customers that broadcast media simply cannot produce.

Brand 271

Brand Blog How To Public Relations 271

N2Growth Blog

MAY 16, 2010

Posted on October 13th, 2010 by admin in Operations & Strategy By Mike Myatt , Chief Strategy Officer, N2growth How dumb is your business? If your company can’t be operated by mere mortals, you need to reexamine your business logic. Even their advertising model is simplistically brilliant.

Business Model 344

Business Model Brand Blog Supply Chain 344

Women on Business

JANUARY 11, 2011

Categories : Businesswomen Bloggers 4 Comments 1 Tweets that mention There’s Still Time :: Women on Business -- Topsy.com January 11th, 2011 at 1:07 pm [.] 2 Kelly Evers January 12th, 2011 at 1:51 pm Great blog! Kelly Evers, founder of [link] 3 Sheri B January 16th, 2011 at 11:55 am Thanks for the 21 day plan. Not to doing.

Press Release 182

Press Release Fraser Discount PR 182

Harvard Business Review

FEBRUARY 19, 2013

But advertising on broadcast TV remains a $72 billion business, and radio mass advertising constitutes $17 billion in spending. million in 2011. And Clear Channel, the leading radio operator, notes that it still reaches 238 million listeners each month, more than ten times as many as Sirius. A Nielsen study showed U.S.

Advertising 8

Advertising Media Bottom-up Audience 8

N2Growth Blog

OCTOBER 25, 2010

Free listing allows buyers and sellers to easily locate or advertise products and services. … Executive Development Opportunities. b2bYellowpages.com – Comprehensive local and international business and phone directory.

Directory 167

Directory Magazine Blog Brand 167

Women on Business

NOVEMBER 22, 2010

The choice to stay in a very black and white world of facts and figures is important for keeping the trust of all team members—and is particularly relevant when you’re operating at one remove. Can you give me data about what’s been going on?” He said/she said is excruciating anytime.

Press Release 207

Press Release Discount Video PR 207

N2Growth Blog

APRIL 9, 2010

Think about the marketing and advertising campaigns that get your attention, the clothes you wear, the house you live in, the cars you drive, the cell phone you carry, or any number of other decisions you make and you’ll find that design plays a key role in your decisioning…Design Matters!

Brand 267

Brand Blog Reputation Parcell 267

Strategy Driven

JULY 13, 2011

It turned out that the unit was driving profits by raising prices and cutting marketing and advertising expenditures. Higher prices and reduced advertising created an opening for competitors to take away market share, which they did. The company had to reset the business with lower prices and more advertising. About the Authors.

ROIC 62

ROIC Balanced Scorecard Metrics McKinsey 62

Persuasive Powerhouse

OCTOBER 14, 2010

It is this philosophy by which we measure out our days, and by which we advertise to all about us the man, or woman, that we are. Mary Jo Asmus A former executive in a Fortune 100 company, I own and operate a leadership solutions firm called Aspire Collaborative Services. Leave a Reply Click here to cancel reply.

Greenleaf 150

Greenleaf Maslow Goleman Blog 150

Women on Business

JANUARY 24, 2011

Like with advertising, fifty-percent of promotional efforts work. But the advertiser or the promoter can’t know in advance which fifty-percent! Expectations for advertising returns are on the other end of the scale: to achieve a.5% Some of the efforts cast out into the marketplace stir up action. 5% response is success!

Press Release 100

Press Release Discount Sharpe Advertising 100

CO2

JANUARY 2, 2011

There are several ways to generate Revenue Streams: Asset sale, Usage fee, Subscription fee, Lending/Renting/Leasing, Licensing, Brokerage fees, Advertising and corresponding Pricing Mechanisms) Key Resources – Key resources are the assets required to offer and deliver the previously described elements.

Business Model 141

Business Model Executive Coaching Execution Blog 141

Harvard Business Review

MARCH 2, 2011

Which is why you hear outfits such as Oliver Wyman and Booz Allen & Hamilton advertising themselves on the radio (public, of course) as strategy consultants. On the one hand, membership in the top bracket — the lofty heights occupied by the likes of McKinsey & Co.

Consultative 15

Consultative Strategy McKinsey Porter 15

Harvard Business Review

JUNE 3, 2013

Our research (discussed in detail in a 2011 Harvard Business Review article one of us coauthored) distinguished between two basic types of acquisitions. Google wanted to apply its core contextual advertising business to the video-sharing site''s surging audience. CEO Marissa Mayer acknowledged the long odds of making the $1.1

Advertising 8

Advertising Business Model Audience Retail 8

Strategy Driven

MARCH 21, 2011

The modern corporation that has evolved as a result consists of many specialized functional departments, such as sales, engineering, marketing, manufacturing, operations, and finance. Getting a 50,000-foot picture of our operations illustrates outdated, cumbersome, inefficient processes. Copyright 2007-2011 by StrategyDriven, Inc.

Hammer 50

Hammer Chief Executive Officer Metrics Process 50

Harvard Business Review

AUGUST 20, 2014

To do so, it had to come up with a brand of management all its own, centered around “people analytics,” a quantitative approach to hiring and operations. Earlier this year, Google’s SVP of People Operations, Laszlo Bock, wrote about its latest “people analytics” experiment. Not everyone is so enthused.

IPO 15

IPO Management Engineering Innovation 15

In the CEO Afterlife

OCTOBER 17, 2011

by John • October 17, 2011 • Branding , Human Resources , Leadership , Marketing , Strategy • 3 Comments. The conversation in the 2011 branding world is well beyond product and service brand discussion by marketers and ad agencies. October 18, 2011 at 5:02 am. October 19, 2011 at 6:50 pm. December 2011.

Brand 168

Brand CEO Stage-Gate SWOT 168

Harvard Business Review

OCTOBER 25, 2013

The company spends virtually nothing on advertising. By 2011, Chobani was the number-one yogurt brand in America. Sales in the US have eclipsed those in the UK, and the company posted a 26 percent increase in 2011 and 15 percent increase in 2012. In five years, the company held over half of the U.S.

Apparel 8

Apparel Brand Sports Advertising 8

In the CEO Afterlife

JUNE 13, 2011

by John • June 13, 2011 • Human Resources , Leadership , Strategy • 1 Comment. To that end, we must continuously achieve superior financial and operating results while adhering to the highest standards of business conduct. June 22, 2011 at 2:28 am. December 2011. November 2011. October 2011.

Mission Statement 209

Mission Statement CEO Human Resources Brand 209

Harvard Business Review

MARCH 29, 2012

A 2011 IBM study of over 3,000 CIOs revealed that CIO-CEO alignment is stronger than ever, with traditional companies aggressively investing in technology innovation. Marketers no longer live in an above-the-line world; instead, direct-response and pay-per-click advertising have entered the mix.

Technology 14

Technology Venture Capitalist CIO ROI 14

Harvard Business Review

MARCH 3, 2011

At that time, Good Housekeeping offered a money-back guarantee for any product advertised in its pages, and it accepted advertising only from companies whose products its testers had approved. But, in 2011, ours is a different world, which made me wonder: Were these Hearst facilities artifacts of a by-gone era?

Productivity 13

Productivity Products Retail Telemarketing 13

Strategy Driven

NOVEMBER 8, 2010

When you stop to think about it, you’ll realize that your fans and followers are essentially volunteering their time and energy to serve as developers, sounding boards, and advertisements for your company. So for goodness’ sake, respect what they have to say and take their input to heart!

Media 50

Media Follow-up Software Newsletter 50

Harvard Business Review

AUGUST 17, 2012

At the end of 2011, there were one billion smartphone subscriptions activated worldwide (out of a total of more than six billion phone subscriptions), and the market was growing at 37% annually. In this case, Google is wagering $12.5 B to get into a mobile device market worth trillions over time.

Finance 15

Finance Marketing Technology Advertising 15

In the CEO Afterlife

NOVEMBER 4, 2012

Last week, Mathew Creamer of Advertising Age said Linds Redding’s ‘Short Lesson in Perspective’ was the best piece of advertising writing you’ll ever read. Turns out that Linds Redding, an illustrator and designer, spent most of his career crafting advertising in the UK and New Zealand, before opening an animation studio.

Advertising 265

Advertising Creativity Industry Bottom-up 265

Harvard Business Review

MARCH 22, 2013

BRAC Bank (the commercial bank owned by BRAC) launched the service as a pilot in five branches in November 2011, asking small enterprise borrowers to make repayments via local agents — who would send a receipt via text message — rather than in person at branch offices. BKash is now advertised widely, with 30,000 agents and 2.2

Technology 18

Technology Microfinance Banking Document 18

Harvard Business Review

SEPTEMBER 19, 2011

For 2011, it all added up to $4.8 According to chairman and CEO Timothy Smucker, 67, who is now stepping down to hand the jars to his younger brother Richard, 63, "Volume gains in the fruit spreads category were supported by investments in advertising and product innovation." billion in sales. That's a lot of PB&J.

Brand 13

Brand Strategic Fit Retail McKinsey 13

Harvard Business Review

JUNE 24, 2015

Let’s consider first the example of Blink Booking , which Rebeca Minguela started in 2011 after graduating from HBS. Second, she needed to convince local residents to sign up, usually through tailored advertising campaigns and direct appeals. What do I mean by nondigital components?

Business Model 8

Business Model Hotels Supply Chain Globalization 8

Harvard Business Review

AUGUST 9, 2012

Traditional marketing — including advertising, public relations, branding and corporate communications — is dead. Many people in traditional marketing roles and organizations may not realize they're operating within a dead paradigm. But they are. The evidence is clear. First, buyers are no longer paying much attention.

Marketing 22

Marketing Social Capital Media Influence 22

In the CEO Afterlife

JUNE 19, 2011

by John • June 19, 2011 • Life , Marketing , Strategy • 1 Comment. We operate by the mantra of “use it or you lose it.” June 21, 2011 at 5:57 pm. December 2011. November 2011. October 2011. September 2011. August 2011. April 2011. March 2011. February 2011.

Advice 147

Advice Marketing Marketing Strategy Brand 147

Harvard Business Review

OCTOBER 4, 2016

It was developed for advertising purposes by German agencies in Munich. This type of app typically operates on the basis of a user pointing his mobile device towards an object or a site, in order to see superimposed content on the screen. These early systems superimposed virtual information on the physical environment (e.g.,

Tourism 9

Tourism Technology Content Fashion 9

Harvard Business Review

OCTOBER 21, 2013

A food company, for example, outfits vehicles with entire kitchens to demonstrate the most effective and creative ways to use its specialty food ingredients in food service operations. Many products can be complicated to operate or dangerous if used incorrectly, and a van can save a customer from traveling to a training center.

B2B 8

B2B B2C Education Travel 8

Harvard Business Review

NOVEMBER 26, 2015

So they advertise the available job, offer a competitive compensation package, and a queue forms. Most organizations want to hire employees to perform a set of tasks. The queue is made up of people who need money to pay for their living expenses, such as food and rent. In a model like this, the job is just a means to an end.

Power 8

Power Outsourcing Self-aware Airlines 8

Harvard Business Review

FEBRUARY 7, 2011

My research shows that, online, we take on new character traits that add up to a full-fledged "e-personality" — a disinhibited way of behaving and transacting that can be very different from how we have always operated. Norton & Company, 2011).

Real Estate 15

Real Estate Norton Comparison Self-aware 15

Harvard Business Review

MARCH 12, 2012

We operate in a business landscape driven by an obsession with youth. And federal age discrimination actions filed annually increased 66% between 1999 and 2011. One former advertising executive and desperate-to-be-perceived-as-young contemporary of mine owns and operates a successful social networking consultancy.

COO 14

COO Chief Financial Officer Telecommunications Technology 14

Harvard Business Review

MARCH 22, 2013

BRAC Bank (the commercial bank owned by BRAC) launched the service as a pilot in five branches in November 2011, asking small enterprise borrowers to make repayments via local agents — who would send a receipt via text message — rather than in person at branch offices. BKash is now advertised widely, with 30,000 agents and 2.2

Technology 8

Technology Microfinance Banking Document 8

Harvard Business Review

FEBRUARY 18, 2014

Different segments want different channels bundled, others subscription-based, and still others advertiser-supported. The average cable subscriber’s monthly bill, for example, includes $5 the operators must pay Disney just for ESPN, whether they want it or not. Beyond ESPN, Disney owns, well, pretty much everything.

Technology 8

Technology Content Information Technology Franchising 8