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What Ever Happened to the Pepsi Generation? | In the CEO Afterlife

In the CEO Afterlife

Leadership. by John • November 20, 2011 • Branding , Leadership , Marketing , Strategy • 4 Comments. The concept of a Pepsi advertising campaign designed to capture America’s youth had its roots in the 1960’s. Seemingly they believe that a return to comparative advertising is the way to go.

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Turnarounds and the Big Play | In the CEO Afterlife

In the CEO Afterlife

Leadership. by John • December 11, 2011 • Branding , Leadership , Marketing , Strategy • 1 Comment. Familiar examples are spending more on advertising, introducing new products or line extensions, expanding distribution. December 13, 2011 at 3:50 am. In the CEO Afterlife. Main menu Home. About John.

CEO 201
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What Makes ABSOLUT, Absolute? | In the CEO Afterlife

In the CEO Afterlife

Leadership. by John • July 24, 2011 • Branding , Marketing • 3 Comments. ABSOLUT Vodka’s advertising campaign is one of the most successful and longest running consumer products campaigns in the history of advertising. Marketers operate in a dynamic world. July 25, 2011 at 6:19 am. Leadership.

CEO 100
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Brand Surgery ? excerpts from my Marketing Magazine article | In.

In the CEO Afterlife

Leadership. by John • February 5, 2011 • Branding , Leadership , Marketing , Strategy • 1 Comment. When I was a young product manager back in the ’70s, the only people I could talk to about brands were my colleagues in the marketing department and the advertising agency. February 9, 2011 at 6:09 pm.

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What Makes P&G Great?

In the CEO Afterlife

No matter what they do, from technology to advertising, they believe that it is not as good as it can be or as good as it ought to be. Once taken, they co-operatively move forward toward the common goal. 2011 sales were $82 billion. The character of P&G can be summed up in one word – Exploration.

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But My Business Is Different… | N2Growth Blog

N2Growth Blog

Great businesses are in constant search of improvement, innovation, change, disruption, knowledge and other strategic leverage points that lead to a competitive advantage or operational enhancement. Well actually, no it’s not. Don’t fall into the rut of allowing your business to be trapped in a perpetual state of static thinking.

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Insider Insight on Price Fixing | In the CEO Afterlife

In the CEO Afterlife

Leadership. by John • April 14, 2011Leadership , Marketing , Strategy • 1 Comment. April 26, 2011 at 11:20 pm. Leadership. December 2011. November 2011. October 2011. October 2011. September 2011. August 2011. April 2011. March 2011.

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