2011 Agility Cooper Ethics 
Ask Atma
MAY 20, 2012
To get you started I will expand on the list that MIT research scientist Peter Gloor calls the “genetic code” of collaboration: learning networks, ethical principles, trust and self-organization, knowledge sharing, and transparency. It is essential to build in a framework of virtuous and ethical principles.
Harvard Business Review
JANUARY 29, 2015
CEO Jeff Immelt declared in 2011 that GE needed to become a software and analytics company or risk seeing its hardware products become commodities as information-based competitors took over. Bill Ruh was selected in 2011. How would it integrate into the culture of the larger organization? The first step was to hire someone to run it.
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