Retail Revolution: We Ain't Seen Nothing Yet
Harvard Business Review
JANUARY 27, 2012
While GILT and its rivals sell across verticals (apparel, home, travel, kids, local), OKL deals in just one big one: home. Like Bag Borrow or Steal (another rental player), RTR enables time-sharing of merchandise. Zulily has been adding 40 to 50 new brands a week. But One Kings Lane (OKL) takes a different approach.
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