Retail Revolution: We Ain't Seen Nothing Yet
Harvard Business Review
JANUARY 27, 2012
While GILT and its rivals sell across verticals (apparel, home, travel, kids, local), OKL deals in just one big one: home. Like Bag Borrow or Steal (another rental player), RTR enables time-sharing of merchandise. In GILT's wake, there followed a host of competitors (RueLaLa, Ideeli). Talk about the democratization of high fashion.
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