Strategy Driven

FEBRUARY 29, 2024

Branded merchandise stands out as a timeless and effective way to promote your business. From custom pens to stylish apparel, branded merchandise offers many benefits that can significantly impact your brand’s visibility and engagement.

Merchandising 98

Merchandising Brand Customer Loyalty Marketing Mix 98

Strategy Driven

SEPTEMBER 26, 2023

Printful: Simplify Print-On-Demand Merchandise Printful makes it easy to create and sell custom merchandise, including apparel, accessories, and more. The plugin allows you to translate your store into multiple languages and manage multilingual content with ease, catering to a broader audience.

Merchandising 100

Merchandising Loyalty Word of Mouth Marketing ROI 100

Women on Business

FEBRUARY 24, 2012

She is the founder of the Love You Revolution , an empowering apparel line, writes guests articles for YourTango.com & is the style & travel expert for KSRO’s Travel Talk radio.

Succession 239

Succession Apparel Workshop Merchandising 239

Harvard Business Review

JULY 3, 2014

In the apparel industry alone, we’ve just seen the end of American Apparel’s Dov Charney and the ouster of Lululemon Athletica founder Chip Wilson – plus the installation of interim CEOs at Target and JC Penney following their previous leaders’ firings. A lot of CEOs are being shown the door lately.

CEO 15

CEO Six Sigma How To Apparel 15

Harvard Business Review

JUNE 1, 2015

This month, after five years of agonizingly slow sales, she called it quits by posting a funny video that reflects on her entrepreneurial failure, shows her garage filled with unsold merchandise — and offers a liquidation-sale discount. The first was about inventory, which is especially hard in apparel. Mid-Career Crisis.

PR 8

PR Career Apparel Video 8

Harvard Business Review

OCTOBER 18, 2018

Lance Best, the CEO of Barker Sports Apparel, was meeting with Nina Kelk, the company’s general counsel, who also oversaw human resources. The next morning, Lance was in his office when he got a text from Jhumpa, the head of product and merchandising: Can you talk? “Unfortunately, I think we’re beyond that.”

Case Study 13

Case Study Team CFO Merchandising 13

Harvard Business Review

JULY 3, 2014

In the apparel industry alone, we’ve just seen the end of American Apparel’s Dov Charney and the ouster of Lululemon Athletica founder Chip Wilson – plus the installation of interim CEOs at Target and JC Penney following their previous leaders’ firings. A lot of CEOs are being shown the door lately.

CEO 8

CEO Six Sigma How To Apparel 8