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Top 10 Green Business Stories of 2011

Harvard Business Review

These drivers underpin a number of stories from 2011, but a few new themes came out as well. Here's the rest of my top 10 stories, with callouts for companies and examples that typify the trend. Coca-Cola was not alone in facing increasing costs in 2011; one of my clients, Kimberly-Clark, took an earnings hit from record pulp prices.

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Marketing’s Mission: Make it Meaningfully Different

Harvard Business Review

Founded in 1998, Lululemon produces sports apparel for women that is fashionable, environmentally friendly, and as technically advanced as sports apparel for men. The company spends virtually nothing on advertising. The company now has over 200 stores, and sales soared from US $40 million to US $1.37

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How This Lingerie Store Boosted its Bottom Line, Despite the Downturn

Harvard Business Review

Among its intimate apparel store peers — who are in the business of helping women find the perfect undergarments through a sometimes thrilling and at other times exasperating process — Journelle stands out. While women make up most of Journelle's customer base, the company makes an effort to make men feel important, too.

TSR 15
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5 Bad Reasons to Start a For-Profit Social Enterprise

Harvard Business Review

According to a recent JPMorgan/GIIN report , impact investors invested nearly $11 billion across 4,900 deals in 2013, up 250% from 2011. It’s easy to scan headlines and see undisciplined for-profit companies (take GM, American Apparel). million in start-up capital to 47 for-profit companies.

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How This Lingerie Store Boosted its Bottom Line, Despite the Downturn

Harvard Business Review

Among its intimate apparel store peers — who are in the business of helping women find the perfect undergarments through a sometimes thrilling and at other times exasperating process — Journelle stands out. While women make up most of Journelle's customer base, the company makes an effort to make men feel important, too.

TSR 8
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How to Manage Scheduling Software Fairly

Harvard Business Review

After a lengthy New York Times story , the company decided to adjust some of their controversial scheduling practices, eliminating “clopening” — when workers are required to close at night and re-open in the morning — and requiring at least a week’s notice of upcoming schedules.